This Contest may only be entered by a person residing in the 50 United States, the District of Columbia or Puerto Rico. Contests are governed exclusively by the laws of the United States and the terms below. This Contest is not affiliated with Instagram, LLC, or any of its affiliates or related properties.

1. General

Bowlmor-AMF Centers, its subsidiaries and affiliated companies and properties (collectively, the “Company” or “Sponsor”), may conduct contests substantially as described in these general contesting rules, and by participating, each participant agrees as follows:

The Company may from time to time conduct contests concurrently and simultaneously within several properties owned and not owned by the Company, and in various States, and the Company may add or remove participating properties at any time during a contest (“Contest”). For a list of participating properties for each individual Contest, please contact the Company at the address below.

The Company may solicit or request information from participants in connection with any Contest. Any information received by the Company shall be become property of the Company. The Contest is subject to the Company’s website terms of use ( and privacy policy ( which are incorporated herein by reference. Without limiting the foregoing, if the entry for the Contest includes any material submitted from the participant, including but not limited to, consumer created content and content, images, pictures or other information posted and submitted through Instagram or any other channel, by submitting participant’s entry: (1) participant agrees that disclosure thereof is gratuitous, unsolicited and without restriction and will not place the Company or contest sponsors under any fiduciary or other obligation, that the Company is free to disclose the ideas on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to participant; (2) participant acknowledges that, by acceptance of participant’s submission, the Company and contest sponsors do not waive any rights to use similar or related ideas previously known to sponsor, or developed by their employees, or obtained from sources other than participant; (3) participant is verifying that participant is the owner and producer of the submitted material and that no third party ownership rights exist to any material submitted, and (4) participant is hereby granting the Company a perpetual, worldwide, non-exclusive, royalty-free, sub-licensable (through multiple tiers) right and license to use, publish, reproduce, display, perform, adapt, modify, distribute, have distributed and promote such content in any form, in all media now known or hereinafter created, anywhere in the world, for any purpose.

Sponsor is not responsible for lost, late, illegible, stolen, mutilated, incomplete, invalid, unintelligible, misdirected, postage-due, technically corrupted or garbled entries or communication, which will be disqualified, or for problems of any kind whether mechanical, human or electronic. Only fully completed entries are eligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Unless expressly stated otherwise for a Contest, each person may only enter once per day.

2. Start/End Dates

Each Contest expressly sets forth the start and end dates in which submissions are permitted. Such period is known as the “Contest Period”. Entries received before or after the Contest Period will be void and ineligible for consideration. The Contest Period for this Contest begins 12:01 am EST on December 21, 2017 and ends the earlier of (a) 11:59 pm EST on December 31, 2017, and (b) such date and time as Sponsor may determine in its sole discretion with or without notice.

3. Eligibility

Participation is open only to legal residents of the 50 United States, the District of Columbia and Puerto Rico, who are 18 or older as of date of entry. If the Contest is open to minors, a parent or guardian of any participant who is a minor must sign a release on behalf of the minor to be eligible to receive a prize, but the Sponsor reserves the right to refuse to award a prize to or on behalf of any minor. Unless otherwise in writing by Sponsor, only one (1) entry per person. Only one (1) prize per household during the Contest Period.

Void outside of the 50 United States, the District of Columbia and Puerto Rico, and where prohibited, taxed or restricted by law. Employees of Sponsors, its subsidiaries, their respective advertising and promotion agencies, and each such entity’s immediate family members and/or those living in the same household of each are not eligible. “Immediate family member” shall be deemed to mean husband, wife, children, mother, father, sister, sister in-law, brother or brother in-law. All federal, state and local laws and regulations apply.

For this Contest, eligible participants may only enter through a posting on Instagram of a Qualified Image during the Contest Period. A participant may post multiple Qualified Images and each Qualified Image will be deemed a separate submission for purposes of eligibility for the drawing. A “Qualified Image” means an original picture posted by the participant on such participant’s Instagram account which satisfies all of the following conditions: (1) the picture is posted with the tag of both (a) one of either @AMF, @Bowlero, @Bowlmor, or @Brunswick and (b) hashtag #BeBowled during the Contest Period; (2) the picture is taken during the Contest Period and is taken at the same location attributed to the brand mentioned in clause (a) above (“Brand”); and (3) the picture satisfies all the requirements set forth in the Sponsor’s web terms set forth on ( The user account associated with the original posting of the Qualified Image shall be deemed the participant for such submission.

4. Selection/Criteria

One (1) potential winner will be selected from all Qualified Images received for each Brand during the Contest Period. A Qualified Image will be considered received upon public posting on Instagram. Each Qualified Image will be considered a single submission. Each Qualified Image will be evaluated and scored based on the following "Criteria": (i) originality – considering the uniqueness of the Qualified Image from other entries, (ii) creativity – considering novel presentation of the Brand location and persons in the Qualified Image; (iii) artistry – considering the artistic appeal of the Qualified Image; (iv) entertainment value – considering how the Qualified Image entertains and captures the appeal of an audience in a fun setting; and (iv) adherence to these Rules. Selection of contest winner will be made at after the end of the Contest Period and will be conducted solely by a Sponsor representative. All determinations as to winners shall be made by Sponsor in its sole and absolute discretion, and is final and nonappealable. By entering the Contest, participants fully and unconditionally agree to be bound by these rules and the decisions of the Sponsor, which will be final and binding in all matters relating to the Contest. Decisions as to the administration and operation of the Contest and the selection of the potential winner(s) is final and binding in all matters related to the Contest.

5. Prizes

The prize(s) that may be awarded to the eligible winner(s) are not transferable, redeemable for cash or exchangeable for any other prize. If a winner cannot be contacted or is disqualified for any reason, the Sponsor reserves the right to determine an alternate winner or not to award that winner’s prize, in its sole discretion.

In the case of unavailability of any prize, Sponsor reserves the right to substitute a prize of equal or greater value. Prize will be awarded up to approximately 8 weeks after confirmation of the affidavit is complete.

Each contest winner will receive a $100 gift card issued by the applicable Brand for which such winner’s Qualified Image was qualified for. Gift cards are subject to terms and conditions.

6. Notification

The potential winner(s) will be notified by email, phone and UPS courier service or the United States Postal Service or other communication, and will be required to sign and return, where legal, a notarized Affidavit of Eligibility and Liability/Publicity Release within fourteen (14) days of prize notification. If the winner is considered a minor in his/her jurisdiction of residence, Liability/Publicity Release must be signed by his/her parent or legal guardian and such prize will be delivered to minor’s parent/legal guardian and awarded in the name of parent/legal guardian. After verification of the Affidavit, prize will be mailed using UPS courier services or United States Postal Service, or emailed as applicable. If any prize or prize notification is returned as undeliverable, if any winner rejects his/her prize or in the event of noncompliance with these Contest rules and requirements, such prize will be forfeited and an alternate winner may be selected from all remaining eligible entries. Upon prize forfeiture, no compensation will be given. The potential winner is subject to verification by Sponsor, whose decisions are final and binding in all matters related to the Contest. A participant is not a winner of any prize unless and until participant’s eligibility, and the potential winner has been verified and participant has been notified that verification is complete.

7. Conditions

All federal, state and local taxes are the sole responsibility of the winners. Sponsor may require winners to submit documentation to permit it to comply with all applicable state, federal and local tax reporting and all prizes will be net of any taxes Sponsor is required by law to withhold. Participation in Contest and acceptance of prize constitutes each participant’s and winner’s permission for Sponsor to use participant’s and winner’s name, address (city and state), likeness, photograph, picture, portrait, voice, biographical information and/or any statements made by each participant and winner regarding the Contest or Sponsor for advertising, marketing, promotional or business purposes without notice or additional compensation, except where prohibited by law. By participating, participants and winner agree to release and hold harmless Sponsor, its advertising and promotion agencies and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers and directors (“Released Parties”), from any and all liability, for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in Contest, or possession, acceptance and/or use or misuse of any prize or participation in any Contest-related activity and for any claims based on publicity rights, defamation or invasion of privacy and merchandise delivery. Sponsor is not responsible if Contest cannot take place or if any prize cannot be awarded due to acts of war, natural disasters, weather, acts of terrorism or events beyond reasonable control of Sponsor. Participants who do not comply with these Official Rules, or attempt to interfere with this Contest in any way shall be disqualified.

8. Additional Terms

In case of dispute as to the identity of any participant, entry will be declared made by the registered name and address on such entry. Any potential winner may be requested to provide Sponsor with proof that such person is the winner. Any other attempted form of entry is prohibited; no automatic, programmed; robotic or similar means of entry are permitted. Sponsor, its affiliates, partners and promotion and advertising agencies are not responsible for technical, hardware, software, telephone or other communications malfunctions, errors or failures of any kind, lost or unavailable network connections, web site, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture of entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed computer transmissions which may limit one’s ability to enter the Contest, including any injury or damage to participant’s or any other person’s computer relating to or resulting from participating in this Contest or downloading any materials in this Contest. Sponsor reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this Contest for any reason with or without notice, including if in its sole discretion it determines virus, bugs, non-authorized human intervention, fraud or other causes beyond its control corrupt or affect the integrity, administration, security, fairness or proper conduct or functioning of the Contest. In such event, Sponsor reserves the right in its sole discretion to award the prize at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds, in its sole discretion, to be tampering with the entry process or the operation of the Contest or web site used in connection therewith. Sponsor may prohibit a participant from participating in the Contest or winning a prize if, in its sole discretion, it determines that said participant is attempting to undermine the legitimate operation of the Contest by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other participants or Sponsor representatives.


The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by participants, printing errors or by any of the equipment or programming associated with or utilized in the Contest; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Contest; (4) technical or human error which may occur in the administration of the Contest or the processing of entries; or (5) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from participant’s participation in the Contest or receipt or use or misuse of any prize. If for any reason an participant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, participant’s sole remedy is another entry in the Contest, provided that if it is not possible to award another entry due to discontinuance of the Contest, or any part of it, for any reason, Sponsor, at its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these official rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, unawarded, eligible prize claims.

Except where prohibited, participant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by a state or federal court located in New York, New York; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Contest, but in no event attorneys’ fees; and (3) under no circumstances will participant be permitted to obtain awards for, and participant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these official rules, or the rights and obligations of the participant and Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

9. Use of Data

Sponsor may be collecting personal data about participants online to the extent a website is used in connection with the Contest, in accordance with its privacy policy. Please review the Sponsor’s privacy policy as referenced above. By participating in the Contest, participants hereby agree to Sponsor’s collection and usage of their personal information and acknowledge that they have read and accepted Sponsor’s privacy policy.

10. List of Winners

To obtain a list of winners, send a self-addressed, stamped envelope within ten days after expiration of the Contest Period to: Bowlero Corp., 222 West 44th Street, New York, NY 10036 attn: Bowlmor AMF Contest – BeBowled Instagram 2017, Winner Request.

11. Sponsor

Bowlero Corp. Centers, 222 West 44th Street, New York, NY 10036.